We’ve all heard the saying ‘the customer is always right’, and regardless of your stance on that statement, it’s pretty fair to say that the customer is at the heart of every single business out there. After all, they wouldn’t exist without them.
Therefore the way you treat your customers in your business is so crucial for keeping them on side, and interested in your products or services…and, well…a customer! We’ve highlighted some of the main reasons why good customer service is so important, to reiterate this point even further.
It gives customers a lasting impression
We always remember when we’ve received really great or really terrible service; the service we receive is sometimes more memorable than the products or services we’ve bought. The way you made the customer feel will leave a lasting impression on them, and it’s the thing they’ll remember, so it’s so important it’s a good impression.
It shows customers you care
If people are giving you their custom, they want to know that you appreciate it. The best way to do this is by offering them rewards for their custom, and by providing them with really good service. It should also be really easy for them to reach you should they need to, with any problems, queries or feedback. Make it easy for your customers to contact you by investing in some Unified Communications such as Inbound Call Management from the likes of Exponential-E.com.
It reflects on you as a business
People will soon start to identify your customer service with your brand as a whole, as well as your products or services. Therefore it’s crucial that you get your staff up to speed when it comes to the level of service they provide your customers with.
It helps your business in terms of marketing
It’s fair to say that thanks to the high tech world we live in and the world of Facebook and Twitter etc, news and word travels fast. People talk, and if they’ve been really impressed with your customer service, or really unimpressed, then they’ll tell their friends. And then they’ll tell their friends. It’s important that you think about what you want them to be telling each other about you, and how you can influence their conversation about you.
It helps set you apart from the competition
Going that extra mile to please your customers can be one of the best ways to set you apart from the competition, especially if you’re in an industry where competition is particularly fierce. You need to give people a reason to shop with you instead of the alternatives out there, and you’ll need to give them a reason to come back to you again and again, too. Providing great customer service can make one-time shoppers lifelong customers.
If you think your company could seriously benefit from improving your customer service, there’s a great article here about Apple computer’s approach to fully packing your products into one item and evidently that approach has been successful in providing customer service and customer loyalty.